EU商学院DBA学位课程位列全球22强。从瑞士进入中国上海，历时10余年发展，EU商学院DBA学位课程已成为中国高等教育进口的标杆项目。
在中国经济迈入秩序化、以创新共享为动力的新商业文明时代背景下，EU商学院DBA学位课程，面向占高端商界精英20%的顶层人士，由具备国际化视野及深度研究能力的大师级教授引领，重塑知识观、世界观，培养具备博大知识观和战略远见的企业家学者。从一已到世界，以扎根全球的博大知识观和洞察未来的战略远见，做好一家企业，引领一个时代，创造未来。
EU Business School DBA Program, introduced to Shanghai from Switzerland over a decade ago and ranked 22nd globally, has now become a benchmark for international higher education programs in China.
Against the backdrop of a new era of commercial civilization in China characterized by an innovation-driven sharing economy and orderly growth, the Program is tailor-made for the top 20% business elites in the country, aiming at reshaping their views on knowledge and the world through the guidance of leading professors who have global mindset and in-depth research capabilities, so that they become entrepreneurial scholars with deep knowledge and strategic vision, able to run successful businesses, lead the era, and create a future for the benefit of not only themselves, but also the whole world.
EU商学院DBA学位课程优势 Program Strengths
跨国多校区沉浸式交换学习，构建全球思维格局 Immersive exchange experience on multiple campuses in different countries to develop a global mindset
依托EU商学院作为瑞士顶级贵族商学院所具备的辐射全球的一流教学资源，EU校友可前往瑞士、西班牙、德国等全球多个校区交换学习，沉浸式体悟多元文化融合和全球思维视角。
A top private business school in Switzerland, EU Business School enjoys excellent teaching resources around the world, so it offers students exchange opportunities to study on the School’s different campuses in Switzerland, Spain and Germany, allowing them immersive experience in diverse cultures to develop a global mindset.
以学生为中心的课程设置，重塑自主研究的知识观 Student-centered curriculum to reshape views on knowledge and promote independent research
课程以培养学生洞察经济管理本质、习得深度思考能力为准则，设置《方法论》、《管理心理学》、《宏观经济学》、《经济博弈论》、《多变量统计学》等多门前沿经典研究性课程。
Consisting of classic yet forward-looking research-based courses such as Methodology, Management Psychology, Macroeconomics, Economic Game Theory, and Multivariate Statistics, the curriculum aims at enabling students to gain insight into the nature of economic management and develop deep thinking capabilities.
100%顶级学术研究型教授主导教学，培养掌控未知的研究思辨能力 Faculty of top notch research-oriented professors fostering research and critical thinking to master the unknown
EU商学院DBA学位课程教授均为来自战略管理、理论经济学、行为决策及风险分析等前沿学术领域的中外教授，旨在培养学生对深刻经济管理问题的哲学研究能力。
Committed to developing students’ philosophical thinking and research ability on profound economic management issues, courses in EU Business School DBA Program are taught by Chinese and foreign professors at the forefront in critical academic fields like strategic management, economics, behavioral decision making and risk analysis.
校友100%来自企业高层，出身知名院校MBA/EMBA Alumni of 100% corporate executives with MBA/EMBA background from established universities
EU商学院DBA校友全部为高层次企业管理精英，多数具备剑桥、中欧、复旦等中外顶级名校的MBA/EMBA学习经历，拥有良好的学识素养和丰富的实践经验。
Characterized by their solid academic knowledge and rich practical experience, alumni of EU Business School DBA Program are all high-level corporate management elites, most of whom with MBA/EMBA learning experiences at top universities home and abroad, including University of Cambridge, China Europe International Business School, and Fudan University.
中国区DBA校友数量逾500人，形成高级别的校友人脉圈层 High-level networking opportunities with more than 500 DBA alumni in China
EU商学院DBA学位课程始终秉持“严进严出”的教学传统，凭借卓越、严格的学院标准，保证了校友人脉资源的高层次和高质量。
Always adhering to strict requirements for admission and graduation, EU Business School DBA Program ensures a high-level, high-quality alumni network through its rigorous pursuit for teaching excellence.
关于EU商学院 About EU Business School
Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Montreux, Munich and online. We offer foundation, bachelor’s, master’s, MBA, DBA and further education programs which focus on business administration, communication, tourism management, international business, marketing, finance, digital business and entrepreneurship, among others. We provide small, dynamic classes in English. Our experiential and pragmatic approach to business education together with EU’s global network prepares students for careers in today’s rapidly evolving and globalized business world.
EU商学院1973年成立于瑞士，是一所创新型顶级私立贵族商学院，在巴塞罗那、日内瓦、蒙特勒、慕尼黑均设有校区，此外还开辟了网络教学。我们提供基础课程以及学士、硕士、MBA、DBA和继续教育课程，专注于工商管理、传播学、旅游管理、国际商务、市场营销、金融、数字商业和创业等领域，小班英语授课，注重师生互动。我们倡导立足于实战经验的务实商科教学法，辅以EU商学院在全球范围内的人脉网络，助力学生在当今快速发展并全球化的商界实现职业生涯的突破。
EU商学院DBA学位课程优势 Program Strengths
跨国多校区沉浸式交换学习，构建全球思维格局 Immersive exchange experience on multiple campuses in different countries to develop a global mindset
依托EU商学院作为瑞士顶级贵族商学院所具备的辐射全球的一流教学资源，EU校友可前往瑞士、西班牙、德国等全球多个校区交换学习，沉浸式体悟多元文化融合和全球思维视角。
A top private business school in Switzerland, EU Business School enjoys excellent teaching resources around the world, so it offers students exchange opportunities to study on the School’s different campuses in Switzerland, Spain and Germany, allowing them immersive experience in diverse cultures to develop a global mindset.
以学生为中心的课程设置，重塑自主研究的知识观 Student-centered curriculum to reshape views on knowledge and promote independent research
课程以培养学生洞察经济管理本质、习得深度思考能力为准则，设置《方法论》、《管理心理学》、《宏观经济学》、《经济博弈论》、《多变量统计学》等多门前沿经典研究性课程。
Consisting of classic yet forward-looking research-based courses such as Methodology, Management Psychology, Macroeconomics, Economic Game Theory, and Multivariate Statistics, the curriculum aims at enabling students to gain insight into the nature of economic management and develop deep thinking capabilities.
100%顶级学术研究型教授主导教学，培养掌控未知的研究思辨能力 Faculty of top notch research-oriented professors fostering research and critical thinking to master the unknown
EU商学院DBA学位课程教授均为来自战略管理、理论经济学、行为决策及风险分析等前沿学术领域的中外教授，旨在培养学生对深刻经济管理问题的哲学研究能力。
Committed to developing students’ philosophical thinking and research ability on profound economic management issues, courses in EU Business School DBA Program are taught by Chinese and foreign professors at the forefront in critical academic fields like strategic management, economics, behavioral decision making and risk analysis.
校友100%来自企业高层，出身知名院校MBA/EMBA Alumni of 100% corporate executives with MBA/EMBA background from established universities
EU商学院DBA校友全部为高层次企业管理精英，多数具备剑桥、中欧、复旦等中外顶级名校的MBA/EMBA学习经历，拥有良好的学识素养和丰富的实践经验。
Characterized by their solid academic knowledge and rich practical experience, alumni of EU Business School DBA Program are all high-level corporate management elites, most of whom with MBA/EMBA learning experiences at top universities home and abroad, including University of Cambridge, China Europe International Business School, and Fudan University.
中国区DBA校友数量逾500人，形成高级别的校友人脉圈层 High-level networking opportunities with more than 500 DBA alumni in China
EU商学院DBA学位课程始终秉持“严进严出”的教学传统，凭借卓越、严格的学院标准，保证了校友人脉资源的高层次和高质量。
Always adhering to strict requirements for admission and graduation, EU Business School DBA Program ensures a high-level, high-quality alumni network through its rigorous pursuit for teaching excellence.
关于EU商学院 About EU Business School
Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Montreux, Munich and online. We offer foundation, bachelor’s, master’s, MBA, DBA and further education programs which focus on business administration, communication, tourism management, international business, marketing, finance, digital business and entrepreneurship, among others. We provide small, dynamic classes in English. Our experiential and pragmatic approach to business education together with EU’s global network prepares students for careers in today’s rapidly evolving and globalized business world.
EU商学院1973年成立于瑞士，是一所创新型顶级私立贵族商学院，在巴塞罗那、日内瓦、蒙特勒、慕尼黑均设有校区，此外还开辟了网络教学。我们提供基础课程以及学士、硕士、MBA、DBA和继续教育课程，专注于工商管理、传播学、旅游管理、国际商务、市场营销、金融、数字商业和创业等领域，小班英语授课，注重师生互动。我们倡导立足于实战经验的务实商科教学法，辅以EU商学院在全球范围内的人脉网络，助力学生在当今快速发展并全球化的商界实现职业生涯的突破。
校友感言…… Alumni Testimonials
“Prior to this, I finished a master’s degree at Cambridge University. The reason I chose EU to continue my study forward is because I genuinely believed that EU has begun to have a great impact in the Asia-Pacific region. And the world is moving to the Asia-Pacific.”
Ravi Fernando, DBA
EU有一位载入校史的特优毕业生师兄经常对我说：请少看点书。我猜他的真实意图是，如果不能独立思考，那多看书并无益处。
其实来上课也是如此，要想清楚读博的真实目的以及你想从这段经历中获得什么，否则就可能像我一样自讨苦吃。一直想装出做喜欢的事情可以毫不费劲的潇洒劲，但每次课业论文都要熬几个半夜三点才能完成。
所幸在经历了十次非人磨难之后，苟延残喘的我总算找到了真理的方向：学习的过程就是让你知道自己的不足，变得谦虚而努力，并通过过程不断明确目标。盛年不重来。一日不再晨，读书永远是一个机会，我们应该庆幸自己可以选择。
——施贝遐
An alumnus, who graduated from EU Business School with honors, often said to me: Read less. I guess what he is trying to say is that if you can't think independently, even a large amount of reading won’t be beneficial.
In fact, the same is true for taking classes. Make sure that you know clearly why you go for a DBA program and what you hope to get from this experience, otherwise you may give yourself a hard time, just like me. I tried to pretend that I was enjoying what I was doing, but the truth was: I always sit up till the small hours in the morning to finish the papers.
Fortunately, after suffering for ten times, frustrated as I was, I finally found the path towards truth: The process of learning is to let you know your own deficiencies, so that you become humble and hardworking, and you see your goals more and more clearly through the process. Time and tide waits for no man. Study always means opportunities, and we should feel fortunate that we can choose.
-- Shi Beixia
施贝遐 Shi Beixia
EU商学院 DBA 8班 EU Business School DBA Class 8
香港大学 Hong Kong University
消费者营销和零售管理硕士Master of Science in Shopper Marketing and Retail Management
铂涛集团，集团高级副总裁，创新生活事业群总裁The Plateno Group, Group SVP, Creative Life President
EU商学院上海教学中心依托强大的中国市场正在成为历史悠久、造诣深厚的EU商学院的一颗冉冉升起的新星。在这里，你不仅可以获得具有国际高度视野和国内深度洞察的较优秀的师资资源，还可以与和你一样优秀的同学为伍，相互学习、共同进步。EU商学院是你职业生涯取之不尽、终身受益的财富。
—王玮
Underpinned by the huge Chinese market, EU Business School Shanghai Education Center has become a rising star in the long and well-established family of EU Business School. Here, you not only get help from the best teachers who have broad vision for the international market and deep insight into the domestic market; you can learn from your very capable peers as well. By learning from each other, we make progress together. EU Business School is an inexhaustible treasury for your career and it will bring you lifelong benefit.
- Wang Wei
王玮 Wang Wei
EU商学院 DBA 10班 EU Business School DBA Class 10
中欧国际商学院 GEMBA China Europe International Business School GEMBA
上海希艾迪营销策划有限公司执行董事 Executive Director of Shanghai Xi Ai Di Marketing Consulting Co., Ltd.
来读DBA，有一个契机是，所服务的公司成功上市，战略发展转型变得非常重要，如何进行战略转型，如何有效地推动战略转型，这成为我所要考虑以及公司要考虑的重点。所以我选择EU商学院的初衷是，希望能有机会系统学点东西，提高自己的知识水平和能力，提高自己的综合能力。
在EU商学院DBA课堂上，我通过更加系统的学习，获得了很多知识，增加了很多思考视角，开拓了视野，对后面企业发展的决策以及推进有很大帮助。同时，也结交了很多良师益友，在与教授和校友的交流中也学到了很多，这又是课堂带来的另一种收获。
——李财锋
One motivation for me to take the DBA courses is that the company I work for went public, so strategic transformation of the company was high on the agenda. How to effectively push forward such strategic transformation became the focus of my work. Therefore, I chose to go to EU Business School in the hope that I could increase my knowledge in a systematic manner and develop my ability comprehensively.
In the DBA class at EU Business School, through systematic study, I gained a lot of knowledge, developed new perspectives, and expanded my horizons, all of which greatly helped my decision making and execution at work. At the same time, I got to know many good teachers and made a lot of friends. Exchange of ideas with professors and other students in the classroom is also a great learning experience in itself.
-Li Caifeng
李财锋 Li Caifeng
EU商学院 DBA 9班 EU Business School DBA Class 9
华东理工大学西方经济学 硕士 Master, Western Economics, East China University of Science and Technology
上海洗霸科技股份有限公司 副总经理兼董事会秘书 Deputy General Manager and Secretary of the Board of Shanghai Emperor Of Cleaning Hi-Tech Co.,Ltd.
EU商学院攻读DBA学位，是自己硕士毕业几年后的较大收获。在EU攻读DBA学位，让我感受较深的是EU的教授都具备西方的教学素养，他们是通过启发式的教学模式进行授业解惑，初看内容似乎浅显，实则蕴含深厚的学问及逻辑。这种对思维方式的训练正是当下很多商届精英所迫切需要的，正所谓大道至简，悟在天成。
——杨辉
To pursue a DBA degree at EU Business School has turned out to be the biggest gain for me after I obtained my master's degree a few years ago. While studying in the DBA program at EU, I was impressed the most by the professors. Influenced by Western teaching style, they are all very good at motivating and inspiring students to find solutions to business problems. What they teach may seem to be simple at first glance, but in fact it contains profound knowledge. The logic of their teaching also serves as a training of thinking that many business elites are in urgent need of today. As the saying goes, the philosophy at the highest level can be described with the simplest words.
-Yang Hui
杨辉 Yang Hui
EU商学院DBA 1班 EU Business School DBA Class 1
中国人民大学MBA MBA from Renmin University of China
世界500强企业索能达集团旗下子公司海格曼商贸（上海）有限公司总经理 General Manager of Hagemeyer Commerce and Trade (Shanghai) Co., Ltd., a subsidiary of Fortune 500 company Sonepar
在EU商学院，每次上课教授所讲的内容信息量都非常大，一下子接收并不是那么容易，这需要课后去沉淀。但也并非每次课程所有的内容都要去完全吸收，教授所讲有那么一两个信息点能让自己豁然开朗的，就已经是学有所获了。因为只要那一两个点能成功运用到工作中，就必然会受益匪浅。
EU商学院，是传承与创新、商业与学术高度融合的平台，期待未来有更多优秀的学员加入我们，能够涌现更多的企业家学者。
——陈革
Classes by EU Business School professors are so informative that you may find it not easy to absorb all the information during class, and you’ll need to still chew it after class. However, it may not be necessary to absorb everything completely. If you are enlightened by one or two points of a professor, that’s already a big gain, because you’ll definitely reap great benefits if you can successfully apply these two points in your work.
EU Business School is a platform for heritage and innovation, for business and academic integration. We look forward to more excellent students joining us in the future and the emergence of more entrepreneurial scholars.
- Chen Ge
陈革 Chen Ge
EU商学院DBA6班 EU Business School DBA Class 6
江苏科技大学热能动力机械与装置专业 本科直接升博 Ph. D. directly after undergraduate study, Thermal Power Machinery and Equipment, Jiangsu University of Science and Technology
浙江伟明环保股份有限公司副总裁/高级工程师 Vice President/Senior Engineer of Zhejiang Weiming Environment Protection Co., Ltd.
我们能进入EU商学院，也说明了我们的业务水平和管理能力是受到专业认可的。然而据我自身经验和平日观察所得，我发现，对管理者来说，有一个问题还是挺普遍的，就是在平时繁忙的工作中，我们常常在解决问题后，没有花更多的时间去梳理整个流程，并提炼总结经验。
我在EU商学院发生的较明显的一个提升是思考模式的改变，在优秀教授的指引和支持下，能够针对工作中的实际问题进行系统化的研究，并不断梳理反思，能够在工作中逐渐完善自身管理创新能力和决策优化能力。
——杨伟暾
The offer by EU Business School is an official acknowledgement to our business development and management capabilities. However, my personal experiences and daily observations tells me that managers face one common issue, that is, after addressing a problem, we often fail to spend time to think and draw experience from the problem-solving process.
The biggest improvement I have made at EU Business School is that I have changed my way of thinking. Thanks to the guidance and support of excellent professors, I am now able to systematically analyze the actual problems at work and continuously reflect upon them, which leads to enhanced ability of management innovation and decision-making.
-Yang Weiwei杨伟暾
EU商学院DBA 10班 EU Business School DBA Class 10
上海财经大学EMBA EMBA of Shanghai University of Finance and Economics
上海立信资产评估有限公司 总经理 General Manager of Shanghai Lixin Assets Assessment Co., Ltd.
学费标准 Tuitions and Fees
◆ 申请&注册费： 32,000RMB Application & Registration Fee: 32,000 RMB
◆ 学费：396,000RMB或58,000USD（汇率如有波动，以教学中心缴费通知为准） Tuitions: 396,000 RMB or 58,000 USD (if there is any fluctuation in the exchange rate, the amount in the payment notice from the Education Center shall prevail)
注：学费包括授课费用、案例使用费用、资料费、文具费、其他相关材料费、翻译费用等；授课期间的交通食宿费自理，学生活动等费用另计。
Note: Tuitions include costs for lectures, business cases, teaching materials, stationery, other relevant materials, interpretation services, etc.; transportation and accommodation expenses for classes are to be borne by students themselves; student activity fees and other expenses will be charged separately.
奖学金及助学贷款 Scholarships and student loans
EU商学院DBA课程每年提供不同等级的奖学金给到优秀的申请者，覆盖率不超过20%，同时与上海多家商业银行合作，简易的申请手续、极优惠的利率和灵活的还款方式，充分满足同学们的资金需求。
本册所有修改权、更新权及较终解释权均属于EU商学院上海/深圳教学中心所有。
EU Business School DBA program offers different levels of scholarships each year to outstanding applicants with a coverage rate of no more than 20%. At the same time, it partners with many commercial banks in Shanghai to offer student loans at extremely favorable interest rates with flexible repayment methods through simple application procedures that can fully meet students’ funding needs.
EU Business School Shanghai/Shenzhen Education Center reserve all rights to modify, update, and give final interpretation to information contained in this brochure.
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