清华大学考博英语真题07

SectionBDirections:AfteryouhavereadthefollowingpassagewriteoutasummaryinEnglishwithabout70to90words.Putyoursummary，ontheAnswerSheet.ItissaidthatthepublicandCongressionalconcern.aboutdeceptivepackaginguproarstartedbecauseSenatorHartdiscoveredthattheboxesofcerealsconsumedbyhim，Mrs.Hart，andtheirchildrenwerebecominghigherandnarrower，withadeclineofnetweightfrom12to10.5ounces，withoutanyreductioninprice.Therewerestilltwelvebiscuits，buttheyhadbeenreducedinsize.Lze.Later，theSenatorrightlycomplainedofastoreounce，8poundquantitiesofbreakfastfoods，cakemixes，etc.Astudyofdrugstoreandsupermarketshelveswillconvinceanyobserverthatallpossiblesizeandshapesofboxes，jars，bottlesandtinsareinusemoresametimeandasthepackagejournalsshow，weekbyweek，thereisneveranyhesitationinintroducinganewsizeandshapeofboxorbottlewhenitaidsinproductdifferentiation.Theproducersofpackagedproductsarguestronglyagainstchangingsizesofpackagestocontainevenweightsandvolumes，butnooneinthetradecommentsunfavorablyonthehugecostsincurredbyendlesschangesofpackagesizes，materials，shape，artwork.andnetweightshatareusedforimprovingaproduct’smarketposition.Whenapackagingexpertexplainedthathewasabletomultiplytilepriceofhardsweetsby2.5，fromIdollarto2.50dollarsbychangingtoafancyjar，orthathehadmadea5-ouncebottlelookasthoughitheld8ounces，hewasineffecttellingthepublicthatpackagingcanbeaveryexpensiveluxury.Itevidentlydoescomehigh.whenanaveragefamilypaysabout200dollarsayearforbottles，cans，boxes，jarsandothercontainers，mostofwhichcan’tbeusedforanythingbutstuffingthegarbagecan.

发布者：ws2012

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